Synthetic data
All sessions

s-1962

Simulated shopper

Nov 1, 2026, 8:27 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Squall ProViewed a product pageChoice 29%
  2. 219sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 77%
  3. 329sImage 1 · Squall 2.5LViewed a product imageChoice 73%
  4. 41m 04sBrowsed catalogBrowsed the catalogChoice 50%
  5. 51m 09sExpanded specs · Squall 2.5LExpanded technical specsChoice 49%
  6. 61m 46sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  7. 72m 21sCompare + Squall ProAdded a product to compareChoice 99%
  8. 82m 55sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 11sOpened reviews · Squall ProOpened reviewsChoice >99%
  10. 103m 40sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  11. 113m 58sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 124m 36sImage 2 · Squall 2.5LViewed a product imageChoice >99%
  13. 135m 11sImage 3 · Squall 2.5LViewed a product imageChoice >99%
  14. 5m 16sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.