Synthetic data
All sessions

s-1963

Simulated shopper

Oct 23, 2026, 8:15 AM UTC · mobile · email · Merino 200 Base Layer Crew · 8 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Merino 200Viewed a product pageFit 22%
  2. 248sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 01sReviews filtered: durabilityFiltered reviews by durabilityDurability 98%
  4. 41m 21sOpened reviews · Merino 200Opened reviewsDurability 98%
  5. 51m 28sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability >99%
  6. 62m 07sExpanded shipping · Merino 200Expanded shipping infoDurability >99%
  7. 72m 21sAdded to cart · Merino 200Added to cartDurability >99%
  8. 2m 25sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.