Synthetic data
All sessions

s-1965

Simulated shopper

Oct 20, 2026, 3:00 PM UTC · mobile · paid social · Lumen 400 Headlamp · 11 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 355sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 57%
  4. 41m 06sSearch “merino”Searched the catalogNo clear doubt 80%
  5. 51m 30sExpanded materials · Lumen 400Expanded materialsNo clear doubt 77%
  6. 61m 50sImage 1 · Lumen 400Viewed a product imageNo clear doubt 86%
  7. 72m 11sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 93%
  8. 82m 25sAdded to cart · Lumen 400Added to cartNo clear doubt 93%
  9. 92m 34sViewed cartViewed cart (saw shipping cost)No clear doubt 81%
  10. 102m 45sCheckout startedStarted checkoutNo clear doubt 81%
  11. 3m 06sPurchased

Final guess

No clear doubt81%
Fit
<1%
Suitability
8%
Durability
5%
Value
<1%
Delivery
6%
Choice
<1%
No clear doubt
81%
Why no clear doubthow much likelier
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.