Synthetic data
All sessions

s-1966

Simulated shopper

Nov 1, 2026, 1:02 PM UTC · desktop · email · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 02sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 26sSize 9.5 · Cairn LowSelected a sizeFit 56%
  4. 41m 43sViewed Ridgeback 38LViewed a product pageFit 44%
  5. 51m 56sSize guide · Ridgeback 38LOpened the size guide→ the store shows Fit Confidence hereFit 81%
  6. 62m 18sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  7. 72m 49sImage 1 · Ridgeback 38LViewed a product imageFit >99%
  8. 83m 09sSize M/L · 18–21 in torso · Ridgeback 38LSelected a sizeFit >99%
  9. 93m 43sExpanded returns · Ridgeback 38LExpanded returns policyFit >99%
  10. 4m 08sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Selected a size ×212.4×
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.