Synthetic data
All sessions

s-1968

Simulated shopper

Oct 27, 2026, 5:08 PM UTC · desktop · organic · Lumen 400 Headlamp · 19 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 215sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 343sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 60%
  4. 41m 18sViewed Talus TrailViewed a product pageNo clear doubt 71%
  5. 51m 30sViewed Cairn LowViewed a product page · Switched to a similar productChoice 49%
  6. 61m 39sExpanded specs · Cairn LowExpanded technical specsChoice 47%
  7. 71m 57sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  8. 82m 03sCompare + Cairn MidAdded a product to compareChoice >99%
  9. 92m 26sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 102m 47sViewed Lumen 400Viewed a product pageChoice >99%
  11. 113m 10sSearch “winter hiking boots”Searched for a use-case or specChoice >99%
  12. 123m 30sAdded to cart · Lumen 400Added to cartChoice >99%
  13. 133m 47sViewed cartViewed cart (saw shipping cost)Choice >99%
  14. 144m 06sRemoved from cart · Lumen 400Removed from cartChoice 91%
  15. 154m 09sSearch “20 degree sleeping bag”Searched for a use-case or specValue 56%
  16. 164m 47sAdded to cart · Lumen 400Added to cartValue 79%
  17. 175m 07sViewed cartViewed cart (saw shipping cost)Value 97%
  18. 185m 28sRemoved from cart · Lumen 400Removed from cartValue >99%
  19. 5m 32sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×21.4×
  • Searched for a use-case or spec ×21.2×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.