All sessions
s-1969
Simulated shopperOct 23, 2026, 5:45 PM UTC · mobile · search ads · Ridgeback 48L Pack · 13 actions
abandonedcart $248
How Qualm's guess changed
With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 132sSearch “jacket”Searched the catalogNo clear doubt 32%
- 249sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
- 355sExpanded shipping · Ridgeback 48LExpanded shipping infoDelivery 42%
- 41m 04sDelivery check · ZIP 46788Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 90%
- 51m 38sAdded to cart · Ridgeback 48LAdded to cartDelivery 90%
- 62m 08sViewed cartViewed cart (saw shipping cost)Delivery 99%
- 72m 11sExpanded shipping · Ridgeback 48LExpanded shipping infoDelivery >99%
- 82m 20sDelivery check · ZIP 23671Checked delivery date by ZIPDelivery >99%
- 92m 47sViewed Lumen 400Viewed a product pageDelivery >99%
- 103m 13sImage 1 · Lumen 400Viewed a product imageDelivery >99%
- 113m 20sDelivery check · ZIP 40930Checked delivery date by ZIPDelivery >99%
- 123m 56sAdded to cart · Lumen 400Added to cartDelivery >99%
- 4m 19sLeft the store
Final guess
Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
- Checked delivery date by ZIP ×321.1×
- Expanded shipping info ×213.0×
- Viewed cart (saw shipping cost)2.5×
- Searched the catalog1.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.