Synthetic data
All sessions

s-1970

Simulated shopper

Oct 24, 2026, 6:13 AM UTC · mobile · organic · Talus Trail Runner · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 03sExpanded specs · Talus TrailExpanded technical specsSuitability 49%
  4. 41m 28sImage 1 · Talus TrailViewed a product imageSuitability 44%
  5. 52m 05sSize guide · Talus TrailOpened the size guideNo clear doubt 59%
  6. 62m 17sExpanded specs · Talus TrailExpanded technical specsSuitability 57%
  7. 72m 38sBrowsed catalogBrowsed the catalogNo clear doubt 61%
  8. 82m 44sOpened reviews · Talus TrailOpened reviews→ the store shows Built-For Answer hereSuitability 69%
  9. 93m 07sReviews filtered: fitFiltered reviews by fitSuitability 57%
  10. 103m 21sImage 2 · Talus TrailViewed a product imageSuitability 57%
  11. 113m 28sBrowsed catalogBrowsed the catalogSuitability 52%
  12. 123m 48sBrowsed catalogBrowsed the catalogSuitability 40%
  13. 3m 52sLeft the store

Final guess

Suitability40%
Fit
20%
Suitability
40%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
40%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.