Synthetic data
All sessions

s-1972

Simulated shopper

Oct 25, 2026, 2:16 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 21 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 31%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 13sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 39sReviews filtered: valueFiltered reviews by valueValue 81%
  5. 51m 48sExpanded warranty · Cairn MidExpanded warrantyDurability 42%
  6. 62m 10sOpened reviews · Cairn MidOpened reviewsDurability 58%
  7. 72m 35sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 89%
  8. 82m 56sSize 9 · Cairn MidSelected a sizeValue 89%
  9. 93m 01sAdded to cart · Cairn MidAdded to cartValue 89%
  10. 103m 34sViewed cartViewed cart (saw shipping cost)Value 98%
  11. 114m 14sRemoved from cart · Cairn MidRemoved from cartValue >99%
  12. 124m 51sCompare + Cairn MidAdded a product to compareValue >99%
  13. 135m 19sCompare + Cairn LowAdded a product to compareValue >99%
  14. 145m 51sSearch “headlamp”Searched the catalogValue >99%
  15. 156m 26sExpanded specs · Cairn MidExpanded technical specsValue >99%
  16. 166m 57sImage 1 · Cairn MidViewed a product imageValue >99%
  17. 177m 16sBrowsed catalogBrowsed the catalogValue >99%
  18. 187m 43sAdded to cart · Cairn MidAdded to cartValue >99%
  19. 198m 20sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 208m 34sRemoved from cart · Cairn MidRemoved from cartValue >99%
  21. 8m 53sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.