Synthetic data
All sessions

s-1973

Simulated shopper

Oct 21, 2026, 10:50 AM UTC · mobile · organic · Driftwood 2P Tent · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 234sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 12sDelivery check · ZIP 43765Checked delivery date by ZIPDelivery 81%
  4. 41m 30sExpanded returns · Driftwood 2PExpanded returns policyDelivery 90%
  5. 52m 09sDelivery check · ZIP 73862Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 99%
  6. 62m 15sOpened reviews · Driftwood 2POpened reviewsDelivery 99%
  7. 72m 21sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  8. 82m 37sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  9. 92m 56sDelivery check · ZIP 66652Checked delivery date by ZIPDelivery >99%
  10. 103m 00sExpanded returns · Driftwood 2PExpanded returns policyDelivery >99%
  11. 3m 04sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.