Synthetic data
All sessions

s-1975

Simulated shopper

Oct 29, 2026, 8:19 PM UTC · mobile · organic · Emberline 20°F Down Bag · 17 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 215sSearch “fuel canister compatible”Searched for a use-case or specSuitability 82%
  3. 344sOpened reviews · Emberline 20°FOpened reviewsSuitability 89%
  4. 41m 02sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  5. 51m 19sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  6. 61m 44sImage 1 · Emberline 20°FViewed a product imageSuitability >99%
  7. 72m 14sImage 2 · Emberline 20°FViewed a product imageSuitability >99%
  8. 82m 48sSize guide · Emberline 20°FOpened the size guideSuitability >99%
  9. 92m 58sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  10. 103m 11sExpanded materials · Emberline 20°FExpanded materialsSuitability >99%
  11. 113m 17sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  12. 123m 43sViewed Merino 200Viewed a product pageSuitability >99%
  13. 134m 17sImage 3 · Merino 200Viewed a product imageSuitability >99%
  14. 144m 30sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  15. 154m 52sViewed cartViewed cart (saw shipping cost)Suitability >99%
  16. 164m 56sCheckout startedStarted checkoutSuitability >99%
  17. 5m 12sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.