Synthetic data
All sessions

s-1976

Simulated shopper

Oct 27, 2026, 2:24 PM UTC · desktop · organic · Ridgeback 38L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 19sImage 1 · Kettle TiViewed a product imageNo clear doubt 69%
  4. 41m 54sExpanded specs · Kettle TiExpanded technical specsNo clear doubt 56%
  5. 52m 24sOpened reviews · Kettle TiOpened reviewsSuitability 70%
  6. 62m 57sSearch “waterproof jacket”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 98%
  7. 73m 21sImage 2 · Kettle TiViewed a product imageSuitability 98%
  8. 83m 52sViewed Ridgeback 38LViewed a product pageSuitability 96%
  9. 94m 12sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  10. 104m 37sImage 3 · Ridgeback 38LViewed a product imageSuitability >99%
  11. 115m 08sCompare + Ridgeback 38LAdded a product to compareSuitability >99%
  12. 125m 16sCompare + Ridgeback 48LAdded a product to compareSuitability >99%
  13. 135m 25sImage 4 · Ridgeback 38LViewed a product imageSuitability >99%
  14. 145m 53sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  15. 156m 29sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 6m 35sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×41.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.