Synthetic data
All sessions

s-1977

Simulated shopper

Oct 23, 2026, 10:39 PM UTC · desktop · organic · Kettle Ti Stove Kit · 7 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 251sExpanded returns · Kettle TiExpanded returns policyDelivery 36%
  3. 31m 29sImage 1 · Kettle TiViewed a product imageNo clear doubt 55%
  4. 41m 53sAdded to cart · Kettle TiAdded to cartNo clear doubt 55%
  5. 52m 19sViewed cartViewed cart (saw shipping cost)Delivery 59%
  6. 62m 44sCheckout startedStarted checkoutDelivery 59%
  7. 3m 08sPurchased

Final guess

Delivery59%
Fit
3%
Suitability
6%
Durability
8%
Value
6%
Delivery
59%
Choice
1%
No clear doubt
17%
Why deliveryhow much likelier
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.