Synthetic data
All sessions

s-1978

Simulated shopper

Oct 24, 2026, 12:54 PM UTC · desktop · email · Driftwood 2P Tent · 17 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 07sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 70%
  4. 41m 41sImage 2 · Driftwood 2PViewed a product imageNo clear doubt 85%
  5. 51m 50sExpanded specs · Driftwood 2PExpanded technical specsNo clear doubt 78%
  6. 61m 56sExpanded specs · Driftwood 2PExpanded technical specsNo clear doubt 53%
  7. 72m 22sExpanded materials · Driftwood 2PExpanded materialsSuitability 55%
  8. 82m 53sSearch “winter hiking boots”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 98%
  9. 93m 17sImage 3 · Driftwood 2PViewed a product imageSuitability 96%
  10. 103m 57sOpened reviews · Driftwood 2POpened reviewsSuitability 99%
  11. 114m 36sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 125m 07sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  13. 135m 34sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 146m 10sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  15. 156m 15sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 166m 40sAdded to cart · Driftwood 2PAdded to cartSuitability >99%
  17. 6m 50sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Viewed a product image ×31.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.