Synthetic data
All sessions

s-1979

Simulated shopper

Oct 26, 2026, 8:05 PM UTC · desktop · paid social · Kettle Ti Stove Kit · 16 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 224sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 359sExpanded specs · Kettle TiExpanded technical specsSuitability 46%
  4. 41m 24sExpanded specs · Kettle TiExpanded technical specs→ the store shows Built-For Answer hereSuitability 78%
  5. 52m 00sExpanded warranty · Kettle TiExpanded warrantySuitability 56%
  6. 62m 34sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  7. 72m 48sOpened reviews · Kettle TiOpened reviewsSuitability 67%
  8. 83m 07sOpened reviews · Kettle TiOpened reviewsSuitability 87%
  9. 93m 15sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 35sViewed Squall ProViewed a product pageSuitability >99%
  11. 113m 44sImage 1 · Squall ProViewed a product imageSuitability >99%
  12. 124m 09sOpened reviews · Squall ProOpened reviewsSuitability >99%
  13. 134m 31sImage 2 · Squall ProViewed a product imageSuitability >99%
  14. 144m 48sSize L · Squall ProSelected a sizeSuitability >99%
  15. 154m 55sAdded to cart · Kettle TiAdded to cartSuitability >99%
  16. 4m 59sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.