Synthetic data
All sessions

s-1980

Simulated shopper

Oct 30, 2026, 3:24 PM UTC · desktop · paid social · Cairn Low Hiking Shoe · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Talus TrailViewed a product pageChoice 23%
  2. 251sViewed Cairn LowViewed a product page · Switched to a similar productChoice 78%
  3. 31m 15sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 99%
  4. 41m 21sSearch “merino”Searched the catalogChoice 99%
  5. 51m 37sImage 1 · Cairn LowViewed a product imageChoice 99%
  6. 61m 52sCompare + Cairn LowAdded a product to compareChoice >99%
  7. 72m 15sCompare + Cairn MidAdded a product to compareChoice >99%
  8. 82m 19sCompare + Cairn LowAdded a product to compareChoice >99%
  9. 92m 29sCompare + Cairn MidAdded a product to compareChoice >99%
  10. 102m 56sImage 2 · Cairn LowViewed a product imageChoice >99%
  11. 3m 19sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.