Synthetic data
All sessions

s-1981

Simulated shopper

Oct 29, 2026, 5:20 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 13 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 24sSearch “winter hiking boots”Searched for a use-case or specSuitability 62%
  4. 41m 52sOpened reviews · Squall 2.5LOpened reviewsSuitability 75%
  5. 52m 28sImage 1 · Squall 2.5LViewed a product imageSuitability 87%
  6. 62m 50sOpened reviews · Squall 2.5LOpened reviewsSuitability 92%
  7. 73m 23sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 83m 43sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  9. 93m 53sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 104m 02sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  11. 114m 19sViewed cartViewed cart (saw shipping cost)Suitability >99%
  12. 124m 40sCheckout startedStarted checkoutSuitability >99%
  13. 5m 09sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.