Synthetic data
All sessions

s-1982

Simulated shopper

Oct 26, 2026, 8:37 AM UTC · desktop · search ads · Driftwood 2P Tent · 10 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 02sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 71%
  4. 41m 07sDelivery check · ZIP 42485Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 97%
  5. 51m 42sOpened reviews · Driftwood 2POpened reviewsDelivery 98%
  6. 61m 48sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  7. 72m 21sSearch “express delivery”Searched for shipping / deliveryDelivery >99%
  8. 82m 41sAdded to cart · Driftwood 2PAdded to cartDelivery >99%
  9. 93m 04sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 3m 33sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.