Synthetic data
All sessions

s-1983

Simulated shopper

Oct 31, 2026, 5:15 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 13 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Cairn LowViewed a product pageChoice 31%
  2. 254sExpanded materials · Cairn LowExpanded materialsDurability 34%
  3. 31m 17sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 83%
  4. 41m 40sBrowsed catalogBrowsed the catalogChoice 74%
  5. 51m 45sViewed Cairn MidViewed a product page · Switched to a similar productChoice 97%
  6. 62m 16sOpened comparisonOpened the comparisonChoice >99%
  7. 72m 22sCompare + Cairn MidAdded a product to compareChoice >99%
  8. 83m 02sCompare + Talus TrailAdded a product to compareChoice >99%
  9. 93m 31sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 38sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 113m 54sExpanded specs · Cairn MidExpanded technical specsChoice >99%
  12. 124m 02sAdded to cart · Cairn MidAdded to cartChoice >99%
  13. 4m 12sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Added a product to compare ×211.5×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.