Synthetic data
All sessions

s-1984

Simulated shopper

Oct 24, 2026, 6:49 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 14 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 235sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 356sDelivery check · ZIP 14103Checked delivery date by ZIPDelivery 68%
  4. 41m 30sAdded to cart · Kettle TiAdded to cartDelivery 68%
  5. 51m 42sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 93%
  6. 62m 12sViewed Squall 2.5LViewed a product pageDelivery 91%
  7. 72m 23sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 99%
  8. 82m 55sDelivery check · ZIP 97299Checked delivery date by ZIPDelivery >99%
  9. 93m 19sCheckout startedStarted checkoutDelivery >99%
  10. 103m 38sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery >99%
  11. 113m 58sExpanded specs · Squall 2.5LExpanded technical specsDelivery >99%
  12. 124m 05sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery >99%
  13. 134m 30sDelivery check · ZIP 72467Checked delivery date by ZIPDelivery >99%
  14. 4m 50sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×313.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.