Synthetic data
All sessions

s-1985

Simulated shopper

Oct 29, 2026, 10:48 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 21 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Cairn MidViewed a product pageFit 27%
  2. 236sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 31m 06sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 41m 17sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  5. 51m 30sAdded to cart · Cairn MidAdded to cartValue 95%
  6. 61m 44sViewed cartViewed cart (saw shipping cost)Value 97%
  7. 72m 07sRemoved from cart · Cairn MidRemoved from cartValue >99%
  8. 82m 25sExpanded returns · Cairn MidExpanded returns policyValue 99%
  9. 92m 47sBrowsed catalogBrowsed the catalogValue 99%
  10. 102m 55sSorted: price ascSorted by lowest priceValue >99%
  11. 112m 59sViewed Talus TrailViewed a product pageValue >99%
  12. 123m 38sBrowsed catalogBrowsed the catalogValue >99%
  13. 133m 49sOpened reviews · Talus TrailOpened reviewsValue >99%
  14. 144m 27sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 155m 01sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  16. 165m 18sImage 1 · Cairn LowViewed a product imageValue >99%
  17. 175m 28sImage 2 · Cairn LowViewed a product imageValue >99%
  18. 185m 39sAdded to cart · Cairn LowAdded to cartValue >99%
  19. 196m 06sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 206m 12sPromo field focusedClicked into the promo-code fieldValue >99%
  21. 6m 30sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.