Synthetic data
All sessions

s-1986

Simulated shopper

Oct 30, 2026, 8:22 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 8 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Cairn MidViewed a product pageFit 27%
  2. 246sViewed Cairn LowViewed a product page · Switched to a similar productChoice 74%
  3. 31m 03sAdded to cart · Cairn LowAdded to cartChoice 81%
  4. 41m 31sViewed cartViewed cart (saw shipping cost)Choice 55%
  5. 52m 06sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  6. 62m 34sSearch “deals”Searched for deals / priceValue >99%
  7. 73m 03sSearch “merino”Searched the catalogValue >99%
  8. 3m 31sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.