Synthetic data
All sessions

s-1987

Simulated shopper

Oct 30, 2026, 4:51 PM UTC · mobile · search ads · Kettle Ti Stove Kit · 10 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 10sOpened reviews · Kettle TiOpened reviewsSuitability 39%
  3. 31m 16sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  4. 41m 22sOpened reviews · Kettle TiOpened reviewsSuitability 98%
  5. 51m 47sExpanded materials · Kettle TiExpanded materials→ the store shows Built-For Answer hereSuitability 98%
  6. 61m 55sImage 1 · Kettle TiViewed a product imageSuitability 98%
  7. 72m 18sAdded to cart · Kettle TiAdded to cartSuitability 98%
  8. 82m 34sViewed cartViewed cart (saw shipping cost)Suitability 98%
  9. 92m 46sCheckout startedStarted checkoutSuitability 98%
  10. 3m 12sPurchased

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.