Synthetic data
All sessions

s-1988

Simulated shopper

Oct 27, 2026, 5:35 PM UTC · desktop · email · Kettle Ti Stove Kit · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 12sExpanded specs · Kettle TiExpanded technical specsSuitability 62%
  3. 31m 42sBrowsed catalogBrowsed the catalogSuitability 46%
  4. 41m 53sExpanded materials · Kettle TiExpanded materialsSuitability 58%
  5. 52m 10sOpened reviews · Kettle TiOpened reviews→ the store shows Built-For Answer hereSuitability 81%
  6. 62m 21sViewed Squall ProViewed a product pageSuitability 72%
  7. 73m 00sOpened reviews · Squall ProOpened reviewsSuitability 86%
  8. 3m 24sLeft the store

Final guess

Suitability86%
Fit
<1%
Suitability
86%
Durability
7%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
6%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.