Synthetic data
All sessions

s-1990

Simulated shopper

Oct 30, 2026, 6:47 AM UTC · mobile · search ads · Lumen 400 Headlamp · 12 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 01sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 31m 05sOpened reviews · Lumen 400Opened reviewsSuitability 36%
  4. 41m 23sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  5. 51m 44sExpanded shipping · Lumen 400Expanded shipping info→ the store shows Built-For Answer hereSuitability 91%
  6. 62m 03sImage 1 · Lumen 400Viewed a product imageSuitability 94%
  7. 72m 21sOpened reviews · Lumen 400Opened reviewsSuitability 96%
  8. 82m 45sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 92m 56sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  10. 103m 25sImage 2 · Lumen 400Viewed a product imageSuitability >99%
  11. 113m 53sAdded to cart · Lumen 400Added to cartSuitability >99%
  12. 4m 06sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×41.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.