Synthetic data
All sessions

s-1991

Simulated shopper

Oct 29, 2026, 6:01 PM UTC · mobile · organic · Talus Trail Runner · 13 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 232sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 349sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 40%
  4. 41m 11sExpanded shipping · Talus TrailExpanded shipping infoDelivery 66%
  5. 51m 20sSize guide · Talus TrailOpened the size guideNo clear doubt 36%
  6. 61m 31sAdded to cart · Talus TrailAdded to cartNo clear doubt 36%
  7. 71m 48sDelivery check · ZIP 39949Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 88%
  8. 82m 16sSearch “headlamp”Searched the catalogDelivery 81%
  9. 92m 25sViewed Lumen 400Viewed a product pageDelivery 71%
  10. 102m 58sDelivery check · ZIP 91473Checked delivery date by ZIPDelivery 96%
  11. 113m 04sExpanded shipping · Lumen 400Expanded shipping infoDelivery 99%
  12. 123m 14sExpanded returns · Lumen 400Expanded returns policyDelivery >99%
  13. 3m 29sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Expanded returns policy ×22.4×
  • Searched the catalog ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.