Synthetic data
All sessions

s-1992

Simulated shopper

Oct 23, 2026, 6:03 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 18 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 14 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn MidViewed a product pageFit 27%
  2. 239sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 346sSorted: price ascSorted by lowest priceValue 52%
  4. 41m 03sSize guide · Cairn MidOpened the size guideNo clear doubt 39%
  5. 51m 25sViewed Squall ProViewed a product pageNo clear doubt 54%
  6. 61m 34sImage 1 · Squall ProViewed a product imageNo clear doubt 74%
  7. 71m 55sSize XL · Squall ProSelected a sizeNo clear doubt 58%
  8. 82m 08sImage 2 · Squall ProViewed a product imageNo clear doubt 73%
  9. 92m 11sViewed Cairn MidViewed a product page · Returned to a product viewed earlierNo clear doubt 70%
  10. 102m 48sImage 3 · Cairn MidViewed a product imageNo clear doubt 82%
  11. 112m 59sImage 4 · Cairn MidViewed a product imageNo clear doubt 90%
  12. 123m 32sExpanded shipping · Cairn MidExpanded shipping infoNo clear doubt 96%
  13. 134m 05sOpened reviews · Cairn MidOpened reviewsNo clear doubt 89%
  14. 144m 27sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 93%
  15. 154m 50sAdded to cart · Cairn MidAdded to cartFit 93%
  16. 164m 56sViewed cartViewed cart (saw shipping cost)Fit 96%
  17. 175m 09sCheckout startedStarted checkoutFit 96%
  18. 5m 32sPurchased

Final guess

Fit96%
Fit
96%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
3%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Viewed a product image ×41.1×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.