Synthetic data
All sessions

s-1993

Simulated shopper

Oct 27, 2026, 6:00 AM UTC · mobile · paid social · Squall Pro 3L Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Squall ProViewed a product pageChoice 29%
  2. 239sBrowsed catalogBrowsed the catalogValue 34%
  3. 344sSorted: price ascSorted by lowest priceValue 76%
  4. 453sOpened comparisonOpened the comparisonChoice 58%
  5. 558sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 87%
  6. 61m 30sCompare + Squall 2.5LAdded a product to compareChoice 97%
  7. 71m 39sCompare + Squall ProAdded a product to compareChoice 99%
  8. 81m 42sCompare + Squall 2.5LAdded a product to compareChoice >99%
  9. 92m 15sImage 1 · Squall ProViewed a product imageChoice >99%
  10. 102m 19sOpened reviews · Squall ProOpened reviewsChoice >99%
  11. 2m 39sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.