Synthetic data
All sessions

s-1994

Simulated shopper

Oct 26, 2026, 11:33 PM UTC · mobile · email · Talus Trail Runner · 11 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 258sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 28sOpened reviews · Talus TrailOpened reviewsSuitability 27%
  4. 41m 31sAdded to cart · Talus TrailAdded to cartSuitability 27%
  5. 51m 38sViewed cartViewed cart (saw shipping cost)Value 30%
  6. 62m 04sViewed Ridgeback 38LViewed a product pageValue 27%
  7. 72m 12sViewed Merino 200Viewed a product pageValue 24%
  8. 82m 18sBrowsed catalogBrowsed the catalogValue 29%
  9. 92m 37sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 60%
  10. 102m 53sCheckout startedStarted checkoutValue 60%
  11. 3m 07sPurchased

Final guess

Value60%
Fit
1%
Suitability
4%
Durability
4%
Value
60%
Delivery
25%
Choice
1%
No clear doubt
4%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.