All sessions
s-1995
Simulated shopperOct 21, 2026, 2:59 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 14 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 9 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 19sViewed Squall 2.5LViewed a product pageChoice 27%
- 247sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
- 31m 02sBrowsed catalogBrowsed the catalogNo clear doubt 60%
- 41m 42sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 35%
- 52m 07sOpened reviews · Squall 2.5LOpened reviewsSuitability 48%
- 62m 11sBrowsed catalogBrowsed the catalogSuitability 37%
- 72m 21sExpanded materials · Squall 2.5LExpanded materialsSuitability 45%
- 82m 56sSize M · Squall 2.5LSelected a sizeSuitability 33%
- 93m 16sCompare + Squall 2.5LAdded a product to compare→ the store shows Built-For Answer hereSuitability 72%
- 103m 45sCompare + Squall ProAdded a product to compareSuitability 77%
- 114m 22sExpanded materials · Squall 2.5LExpanded materialsSuitability 93%
- 124m 47sOpened reviews · Squall 2.5LOpened reviewsSuitability 95%
- 134m 50sImage 2 · Squall 2.5LViewed a product imageSuitability 96%
- 4m 54sLeft the store
Final guess
Suitability96%
Fit
1%
Suitability
96%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Opened reviews ×31.7×
- Expanded materials ×21.5×
- Viewed a product image ×21.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.