Synthetic data
All sessions

s-1996

Simulated shopper

Oct 24, 2026, 4:45 AM UTC · mobile · email · Emberline 20°F Down Bag · 13 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 14sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  3. 31m 19sOpened reviews · Emberline 20°FOpened reviewsSuitability 44%
  4. 41m 42sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  5. 51m 54sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 14sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  7. 72m 54sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  8. 83m 17sBrowsed catalogBrowsed the catalogSuitability >99%
  9. 93m 29sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  10. 104m 03sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  11. 114m 43sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  12. 124m 47sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  13. 5m 02sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Filtered reviews by performance73.8×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.