Synthetic data
All sessions

s-1997

Simulated shopper

Oct 24, 2026, 7:49 AM UTC · mobile · organic · Driftwood 2P Tent · 9 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 259sOpened comparisonOpened the comparisonChoice 70%
  3. 31m 22sCompare + Driftwood 2PAdded a product to compareChoice 96%
  4. 41m 40sAdded to cart · Driftwood 2PAdded to cartChoice 96%
  5. 51m 43sViewed cartViewed cart (saw shipping cost)Choice 83%
  6. 61m 54sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 87%
  7. 72m 06sSearch “cairn mid vs low”Searched to compare optionsChoice 90%
  8. 82m 29sExpanded materials · Driftwood 2PExpanded materialsChoice 93%
  9. 2m 47sLeft the store

Final guess

Choice93%
Fit
<1%
Suitability
<1%
Durability
1%
Value
6%
Delivery
<1%
Choice
93%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Added a product to compare11.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.