Synthetic data
All sessions

s-1998

Simulated shopper

Oct 26, 2026, 9:36 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 15 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 350sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 18sAdded to cart · Cairn LowAdded to cartValue 25%
  5. 51m 52sViewed cartViewed cart (saw shipping cost)Value 63%
  6. 62m 26sViewed Talus TrailViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 70%
  7. 72m 43sCompare + Talus TrailAdded a product to compareChoice 55%
  8. 82m 49sCompare + Cairn LowAdded a product to compareChoice 84%
  9. 93m 27sDelivery check · ZIP 62413Checked delivery date by ZIPChoice 84%
  10. 103m 48sViewed cartViewed cart (saw shipping cost)Value 57%
  11. 113m 56sImage 1 · Talus TrailViewed a product imageChoice 59%
  12. 124m 31sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 98%
  13. 134m 58sExpanded shipping · Cairn LowExpanded shipping infoChoice 98%
  14. 145m 06sImage 2 · Cairn LowViewed a product imageChoice 99%
  15. 5m 36sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.