Synthetic data
All sessions

s-1999

Simulated shopper

Oct 26, 2026, 3:56 AM UTC · desktop · organic · Ridgeback 38L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 16sOpened reviews · Ridgeback 38LOpened reviewsFit 23%
  4. 41m 43sReviews filtered: fitFiltered reviews by fitFit 90%
  5. 52m 01sCompare + Ridgeback 38LAdded a product to compareFit 59%
  6. 62m 11sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 81%
  7. 72m 24sImage 1 · Ridgeback 38LViewed a product imageChoice 80%
  8. 82m 40sOpened comparisonOpened the comparisonChoice 99%
  9. 93m 03sExpanded specs · Ridgeback 38LExpanded technical specsChoice 99%
  10. 103m 21sBrowsed catalogBrowsed the catalogChoice 99%
  11. 113m 34sOpened comparisonOpened the comparisonChoice >99%
  12. 123m 49sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  13. 134m 23sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  14. 144m 41sViewed Cairn LowViewed a product pageChoice >99%
  15. 4m 51sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison ×257.4×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.