Synthetic data
All sessions

s-2000

Simulated shopper

Oct 31, 2026, 4:39 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 9 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 251sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 26sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  4. 41m 52sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  5. 52m 00sViewed Emberline 20°FViewed a product pageSuitability >99%
  6. 62m 22sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  7. 72m 30sViewed cartViewed cart (saw shipping cost)Suitability 99%
  8. 82m 57sCheckout startedStarted checkoutSuitability 99%
  9. 3m 26sPurchased

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.