Synthetic data
All sessions

s-2002

Simulated shopper

Oct 21, 2026, 3:57 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 16 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 03sViewed Squall ProViewed a product pageValue 34%
  3. 31m 19sCompare + Squall ProAdded a product to compareChoice 63%
  4. 41m 52sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 89%
  5. 52m 22sBrowsed catalogBrowsed the catalogChoice 80%
  6. 62m 58sSorted: price ascSorted by lowest priceValue 75%
  7. 73m 34sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 63%
  8. 83m 49sAdded to cart · Squall 2.5LAdded to cartChoice 68%
  9. 93m 56sViewed cartViewed cart (saw shipping cost)Value 77%
  10. 104m 34sPromo field focusedClicked into the promo-code fieldValue 99%
  11. 115m 10sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  12. 125m 22sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 135m 27sSorted: featuredRe-sorted the catalogValue >99%
  14. 145m 57sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 99%
  15. 156m 25sBrowsed catalogBrowsed the catalogValue >99%
  16. 6m 41sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×31.4×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.