Synthetic data
All sessions

s-2003

Simulated shopper

Nov 1, 2026, 5:05 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 11 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 227sExpanded specs · Squall 2.5LExpanded technical specsSuitability 52%
  3. 333sOpened reviews · Squall 2.5LOpened reviewsSuitability 77%
  4. 41m 06sReviews filtered: valueFiltered reviews by valueValue 46%
  5. 51m 17sAdded to cart · Squall 2.5LAdded to cartValue 46%
  6. 61m 26sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 82%
  7. 71m 51sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 82m 29sViewed Squall ProViewed a product page · Switched to a similar productValue >99%
  9. 92m 43sOpened reviews · Squall ProOpened reviewsValue >99%
  10. 103m 19sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 3m 48sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.