Synthetic data
All sessions

s-2004

Simulated shopper

Oct 22, 2026, 4:22 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 13 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 11 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 250sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 31m 01sViewed Ridgeback 48LViewed a product pageNo clear doubt 49%
  4. 41m 31sViewed Merino 200Viewed a product pageNo clear doubt 59%
  5. 52m 07sExpanded specs · Merino 200Expanded technical specsNo clear doubt 53%
  6. 62m 30sExpanded specs · Merino 200Expanded technical specsNo clear doubt 52%
  7. 72m 37sViewed Talus TrailViewed a product pageNo clear doubt 67%
  8. 83m 07sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  9. 93m 38sImage 2 · Talus TrailViewed a product imageNo clear doubt 51%
  10. 104m 08sAdded to cart · Merino 200Added to cartNo clear doubt 51%
  11. 114m 31sViewed cartViewed cart (saw shipping cost)→ the store shows Built-For Answer hereSuitability 67%
  12. 125m 01sCheckout startedStarted checkoutSuitability 67%
  13. 5m 26sPurchased

Final guess

Suitability67%
Fit
<1%
Suitability
67%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
31%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.