Synthetic data
All sessions

s-2005

Simulated shopper

Oct 29, 2026, 5:01 PM UTC · desktop · organic · Lumen 400 Headlamp · 17 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 55%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 245sExpanded warranty · Lumen 400Expanded warrantyDurability 51%
  3. 357sImage 1 · Lumen 400Viewed a product imageNo clear doubt 55%
  4. 41m 00sBrowsed catalogBrowsed the catalogNo clear doubt 76%
  5. 51m 18sImage 2 · Lumen 400Viewed a product imageNo clear doubt 88%
  6. 61m 50sOpened reviews · Lumen 400Opened reviewsNo clear doubt 64%
  7. 72m 04sImage 3 · Lumen 400Viewed a product imageNo clear doubt 80%
  8. 82m 41sExpanded warranty · Lumen 400Expanded warrantyDurability 53%
  9. 93m 20sExpanded warranty · Lumen 400Expanded warranty→ the store shows Durability Proof hereDurability 87%
  10. 103m 50sBrowsed catalogBrowsed the catalogDurability 72%
  11. 113m 54sSearch “merino”Searched the catalogNo clear doubt 53%
  12. 124m 12sOpened reviews · Lumen 400Opened reviewsDurability 80%
  13. 134m 43sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  14. 144m 47sAdded to cart · Lumen 400Added to cartDurability >99%
  15. 154m 54sViewed cartViewed cart (saw shipping cost)Durability >99%
  16. 165m 08sCheckout startedStarted checkoutDurability >99%
  17. 5m 33sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Filtered reviews by durability95.7×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.