Synthetic data
All sessions

s-2007

Simulated shopper

Oct 28, 2026, 10:08 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 9 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Cairn LowViewed a product pageChoice 31%
  2. 249sAdded to cart · Cairn LowAdded to cartChoice 31%
  3. 31m 27sViewed cartViewed cart (saw shipping cost)Value 49%
  4. 41m 47sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 97%
  5. 52m 02sOpened reviews · Cairn LowOpened reviewsValue 97%
  6. 62m 40sReviews filtered: fitFiltered reviews by fitValue 90%
  7. 72m 45sViewed Cairn MidViewed a product page · Switched to a similar productValue 95%
  8. 83m 09sImage 1 · Cairn MidViewed a product imageValue 89%
  9. 3m 37sLeft the store

Final guess

Value89%
Fit
5%
Suitability
<1%
Durability
<1%
Value
89%
Delivery
1%
Choice
5%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.