Synthetic data
All sessions

s-2008

Simulated shopper

Oct 21, 2026, 12:12 PM UTC · mobile · paid social · Talus Trail Runner · 9 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 247sViewed Talus TrailViewed a product pageNo clear doubt 50%
  3. 31m 26sExpanded specs · Talus TrailExpanded technical specsSuitability 46%
  4. 41m 57sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 79%
  5. 52m 09sViewed Cairn LowViewed a product page · Switched to a similar productChoice 71%
  6. 62m 38sAdded to cart · Talus TrailAdded to cartChoice 71%
  7. 72m 53sViewed cartViewed cart (saw shipping cost)Choice 69%
  8. 82m 57sCheckout startedStarted checkoutChoice 69%
  9. 3m 23sPurchased

Final guess

Choice69%
Fit
<1%
Suitability
23%
Durability
<1%
Value
2%
Delivery
1%
Choice
69%
No clear doubt
5%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.