Synthetic data
All sessions

s-2010

Simulated shopper

Oct 26, 2026, 6:33 AM UTC · desktop · email · Emberline 20°F Down Bag · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 232sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 04sBrowsed catalogBrowsed the catalogSuitability 30%
  4. 41m 22sOpened reviews · Emberline 20°FOpened reviewsSuitability 42%
  5. 51m 57sOpened reviews · Emberline 20°FOpened reviewsSuitability 50%
  6. 62m 11sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  7. 72m 24sOpened reviews · Emberline 20°FOpened reviewsSuitability 99%
  8. 82m 45sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  9. 93m 07sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  10. 103m 12sImage 1 · Emberline 20°FViewed a product imageSuitability >99%
  11. 113m 37sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  12. 123m 40sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 133m 55sImage 2 · Emberline 20°FViewed a product imageSuitability >99%
  14. 144m 03sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  15. 154m 40sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  16. 164m 59sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  17. 5m 16sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Searched for a use-case or spec ×217.5×
  • Opened reviews ×61.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.