Synthetic data
All sessions

s-2011

Simulated shopper

Nov 2, 2026, 1:31 AM UTC · desktop · paid social · Lumen 400 Headlamp · 27 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 11sBrowsed catalogBrowsed the catalogNo clear doubt 71%
  4. 41m 42sSorted: price ascSorted by lowest priceNo clear doubt 56%
  5. 52m 09sAdded to cart · Lumen 400Added to cartNo clear doubt 56%
  6. 62m 29sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 86%
  7. 72m 48sRemoved from cart · Lumen 400Removed from cartValue >99%
  8. 83m 16sAdded to cart · Lumen 400Added to cartValue >99%
  9. 93m 43sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 104m 10sBrowsed catalogBrowsed the catalogValue >99%
  11. 114m 16sSorted: price ascSorted by lowest priceValue >99%
  12. 124m 32sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 42sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 144m 56sAdded to cart · Lumen 400Added to cartValue >99%
  15. 155m 19sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 41sRemoved from cart · Lumen 400Removed from cartValue >99%
  17. 175m 48sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  18. 186m 07sAdded to cart · Lumen 400Added to cartValue >99%
  19. 196m 10sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 206m 33sPromo field focusedClicked into the promo-code fieldValue >99%
  21. 216m 53sOpened reviews · Lumen 400Opened reviewsValue >99%
  22. 227m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  23. 238m 06sOpened reviews · Lumen 400Opened reviewsValue >99%
  24. 248m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  25. 259m 05sOpened reviews · Lumen 400Opened reviewsValue >99%
  26. 269m 39sReviews filtered: valueFiltered reviews by valueValue >99%
  27. 9m 53sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart ×246.2×
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×54.1×
  • Sorted by lowest price ×28.4×
  • Searched for deals / price30.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.