Synthetic data
All sessions

s-2012

Simulated shopper

Nov 1, 2026, 9:13 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 19 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Cairn MidViewed a product pageFit 27%
  2. 249sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 31m 25sOpened reviews · Cairn MidOpened reviewsFit 44%
  4. 41m 28sReviews filtered: suitabilityFiltered reviews by performanceSuitability 91%
  5. 51m 58sOpened reviews · Cairn MidOpened reviewsSuitability 93%
  6. 62m 37sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 45sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  8. 83m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 28sViewed Merino 200Viewed a product pageSuitability >99%
  10. 103m 59sOpened reviews · Merino 200Opened reviewsSuitability >99%
  11. 114m 18sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 37sOpened reviews · Merino 200Opened reviewsSuitability >99%
  13. 135m 13sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 145m 38sImage 2 · Merino 200Viewed a product imageSuitability >99%
  15. 155m 55sSorted: featuredRe-sorted the catalogSuitability >99%
  16. 166m 10sAdded to cart · Cairn MidAdded to cartSuitability >99%
  17. 176m 35sViewed cartViewed cart (saw shipping cost)Suitability >99%
  18. 186m 58sCheckout startedStarted checkoutSuitability >99%
  19. 7m 23sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×573.8×
  • Opened reviews ×51.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.