Synthetic data
All sessions

s-2013

Simulated shopper

Oct 27, 2026, 4:45 PM UTC · mobile · organic · Emberline 20°F Down Bag · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 21m 01sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 34sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 27%
  4. 42m 05sViewed Emberline 20°FViewed a product pageNo clear doubt 42%
  5. 52m 24sExpanded specs · Emberline 20°FExpanded technical specsSuitability 44%
  6. 62m 44sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability 90%
  7. 2m 56sLeft the store

Final guess

Suitability90%
Fit
<1%
Suitability
90%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
9%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.