Synthetic data
All sessions

s-2015

Simulated shopper

Oct 27, 2026, 5:53 AM UTC · desktop · organic · Emberline 20°F Down Bag · 15 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 07sSize guide · Emberline 20°FOpened the size guideFit 49%
  3. 31m 15sOpened reviews · Emberline 20°FOpened reviewsFit 62%
  4. 41m 50sOpened reviews · Emberline 20°FOpened reviewsFit 66%
  5. 52m 08sOpened reviews · Emberline 20°FOpened reviewsFit 66%
  6. 62m 38sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 98%
  7. 72m 53sSize guide · Emberline 20°FRe-opened the size guideFit >99%
  8. 83m 20sSize Regular · to 6 ft · Emberline 20°FSelected a sizeFit >99%
  9. 94m 00sExpanded returns · Emberline 20°FExpanded returns policyFit >99%
  10. 104m 32sSize guide · Emberline 20°FRe-opened the size guideFit >99%
  11. 114m 48sImage 1 · Emberline 20°FViewed a product imageFit >99%
  12. 125m 17sAdded to cart · Emberline 20°FAdded to cartFit >99%
  13. 135m 24sViewed cartViewed cart (saw shipping cost)Fit >99%
  14. 145m 40sCheckout startedStarted checkoutFit >99%
  15. 6m 04sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.