Synthetic data
All sessions

s-2016

Simulated shopper

Oct 30, 2026, 11:00 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Cairn MidViewed a product pageFit 27%
  2. 238sViewed Cairn LowViewed a product page · Switched to a similar productChoice 74%
  3. 358sSize 9 · Cairn LowSelected a sizeChoice 57%
  4. 41m 37sSize guide · Cairn LowOpened the size guide→ the store shows Fit Confidence hereFit 73%
  5. 52m 01sBrowsed catalogBrowsed the catalogFit 66%
  6. 62m 27sOpened reviews · Cairn LowOpened reviewsFit 86%
  7. 72m 41sExpanded specs · Cairn LowExpanded technical specsFit 67%
  8. 3m 01sLeft the store

Final guess

Fit67%
Fit
67%
Suitability
2%
Durability
<1%
Value
1%
Delivery
<1%
Choice
14%
No clear doubt
15%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.