All sessions
s-2017
Simulated shopperOct 24, 2026, 7:03 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 236sViewed Cairn MidViewed a product pageNo clear doubt 34%
- 31m 11sViewed Cairn LowViewed a product page · Switched to a similar productChoice 57%
- 41m 44sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
- 52m 16sImage 1 · Cairn MidViewed a product imageChoice 99%
- 62m 27sExpanded specs · Cairn MidExpanded technical specsChoice 99%
- 73m 03sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
- 3m 08sLeft the store
Final guess
Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
- Switched to a similar product ×38.6×
- Returned to a product viewed earlier ×222.8×
- Viewed a product page ×41.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.