Synthetic data
All sessions

s-2018

Simulated shopper

Oct 27, 2026, 8:01 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Cairn LowViewed a product pageChoice 31%
  2. 235sExpanded returns · Cairn LowExpanded returns policyFit 36%
  3. 348sOpened reviews · Cairn LowOpened reviewsFit 51%
  4. 41m 01sReviews filtered: suitabilityFiltered reviews by performanceSuitability 70%
  5. 51m 40sImage 1 · Cairn LowViewed a product imageSuitability 74%
  6. 62m 14sSearch “winter hiking boots”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 48sOpened reviews · Cairn LowOpened reviewsSuitability 99%
  8. 82m 52sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 26sOpened reviews · Cairn LowOpened reviewsSuitability >99%
  10. 103m 38sReviews filtered: fitFiltered reviews by fitSuitability >99%
  11. 114m 06sViewed Squall ProViewed a product pageSuitability >99%
  12. 124m 32sViewed Driftwood 2PViewed a product pageSuitability >99%
  13. 134m 54sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  14. 145m 07sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 5m 26sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×41.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.