All sessions
s-2019
Simulated shopperOct 25, 2026, 9:55 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 9 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 126sSearch “jacket”Searched the catalogNo clear doubt 32%
- 232sViewed Cairn LowViewed a product pageNo clear doubt 41%
- 345sDelivery check · ZIP 10024Checked delivery date by ZIPDelivery 56%
- 41m 15sExpanded materials · Cairn LowExpanded materialsNo clear doubt 50%
- 51m 52sViewed Squall 2.5LViewed a product pageNo clear doubt 65%
- 62m 09sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 40%
- 72m 13sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 62%
- 82m 47sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 57%
- 2m 51sLeft the store
Final guess
No clear doubt57%
Fit
<1%
Suitability
35%
Durability
3%
Value
<1%
Delivery
4%
Choice
<1%
No clear doubt
57%
Why no clear doubthow much likelier
- Viewed a product page ×21.7×
- Searched the catalog2.9×
- Viewed a product image2.3×
- Expanded technical specs1.0×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.