Synthetic data
All sessions

s-2020

Simulated shopper

Nov 1, 2026, 12:29 AM UTC · mobile · organic · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Talus TrailViewed a product pageChoice 23%
  2. 244sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 353sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  4. 41m 29sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  5. 51m 32sImage 1 · Talus TrailViewed a product imageSuitability >99%
  6. 61m 55sImage 2 · Talus TrailViewed a product imageSuitability >99%
  7. 72m 16sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  8. 82m 49sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  9. 93m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 41sExpanded materials · Talus TrailExpanded materialsSuitability >99%
  11. 113m 54sViewed Ridgeback 38LViewed a product pageSuitability >99%
  12. 4m 13sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.